RIVET Global

SPLENDA^® and Kool-Aid "Summer Beverages"

the rivet

When SPLENDA^® wanted to be relevant to families with kids, RIVET created a partnership with Kool-Aid that made their favorite summertime beverage sugar-free, and created the biggest sales lift in the history of the brand.

branded action

Walmart sampling events achieved 100% display penetration.

Free recipe book and silly straw on-packs drove moms to purchase.

Recipe Club e-newsletter brought new summer beverage usage ideas to SPLENDA's active loyalists.

SPLENDA® and Kool-Aid "Summer Beverages"

SPLENDA^® and Kool-Aid "Summer Beverages"