SPLENDA® and Kool-Aid "Summer Beverages"
wanted to be relevant to families with kids, RIVET created a partnership with Kool-Aid that made their favorite summertime beverage sugar-free,
and created the biggest sales lift in the history of the brand.
Walmart sampling events achieved 100% display penetration.
Free recipe book and silly straw on-packs drove moms to purchase.
Recipe Club e-newsletter brought new summer beverage usage ideas to SPLENDA's active loyalists.