MYLICON® "Making Sense of Baby"
wanted to help new moms better understand their babies, RIVET created an online destination where moms could experience the world through their babies' senses,
getting a firsthand glimpse into how babies change throughout the first year.
A partnership with parenting expert Elizabeth Pantley provided credibility to the content and drove traffic from her database of moms.
Banner ad campaign promoting a monthly sweepstakes created an incentive to visit the site.
Special offer on MYLICON® drove moms to retail for purchase.