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MYLICON® "Making Sense of Baby"
the rivet
When MYLICON® wanted to help new moms better understand their babies, RIVET created an online destination where moms could experience the world through their babies' senses, getting a firsthand glimpse into how babies change throughout the first year.
branded action
A partnership with parenting expert Elizabeth Pantley provided credibility to the content and drove traffic from her database of moms.
Banner ad campaign promoting a monthly sweepstakes created an incentive to visit the site.
Special offer on MYLICON® drove moms to retail for purchase.
