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CASIO "TRYX Launch"
the rivet
When CASIO wanted to launch their truly unique TRYX camera, RIVET created a campaign that showcased it as a game-changing device capable of capturing life in ways no other camera (or camera phone) could match.
branded action
National print campaign in key publications highlighted how the TRYX can be used in different social scenarios
11-panel billboard in Times Square showcased the features of the TRYX in one of the busiest places on Earth
Interactive campaign brought the TRYX to life on multiple websites and in Wired's iPad issue
